Author: Charles Kirkland

“Without Steve Harrison and his team, Rich Dad Poor Dad never would have become the #1 personal finance book of all time”

Video Transcript

“Hi ... I’m Robert Kiyosaki.  Probably best known for the book: Rich Dad Poor Dad. I'm here to tell you how Steve Harrison and his association helped me through the maze called book publishing.

You may or may not know this, but Rich Dad Poor Dad was turned down by every major publisher. Without Steve Harrison and his team, Rich Dad Poor Dad may have never made it to where it is today, the number one personal finance book of all time. He helped guide me and my little book through this huge maze called the book publishing business.

If you're a struggling writer or have already wrote a book and it's not doing that well, you want to do it better, or you're dreaming and thinking about or contemplating, "Is it time for me to write the next great novel," or non-fiction or whatever it is, and if your message is worth telling, and if your story is important, then please consider contacting Steve and his very professional team to get you through the cut-throat world of book publishing.

Without Steve and his team, Rich Dad Poor Dad would never have been an international bestseller, the number one personal finance book of all time.

Thank you.”

“I met one person here who booked me on national show…I’m now a regular contributor on Dr. Oz”

As result of publicity she got by attending, landed paid speaking gigs plus got her products into Target, Kmart, and Sears!

Video Transcript

I'm Jen Groover, serial entrepreneur, author, motivational speaker, contributor to the media, and UN delegate.

It all began for me at the National Publicity Summit.

This event changes your life in so many ways you cannot even imagine, from getting featured in thousands of magazines, becoming a regular contributor to some of the biggest shows that you know, to writing multiple books, speaking all over the world at Fortune 500 companies.

It is just the platform that spring-rockets you into the next stratosphere of whatever it is that you want to achieve.

When I came here the first time, I had a prototype. I didn't have a book even thought of yet.

I came to learn how to speak more effectively and how to pitch to the media.

Everything that I learned not only got me in front of the media and on the media but also took my business acumen to the next level.

From the training and the connections made at the National Publicity Summit, I've been featured in magazines like Success, Entrepreneur, Inc., regular contributor for Huffington Post and so many more magazines.

I've been on ABC, NBC, CBS, MSNBC, CNBC, Fox News, Fox Business News.

I mean there's almost too much to even keep track of because it's so powerful, and it never ends.

Once you learn the skill, it doesn't go away; it only gets better.

As a result of the publicity, I've been able to speak at companies like Toyota, Verizon, Avon, at high-level speaking engagements.

I've been able to get my products featured in major retailers, like Avon as well, Target, Kmart, and Sears.

It just is a game-changer in so many ways way beyond just getting featured in media, but that's just the beginning.

NOTE:  Jen is such a believer in the power of attending the National Publicity Summit that she’s become a compensated affiliate for the event.

Want to be our next success story?  Apply for one of the remaining spots to attend the National Publicity Summit, April 25-28 in New York, https://natpubsum2.wpengine.com

In this report, you'll get real-life how-they-got-coverage publicity case histories including:

#2 – Still need to apply to attend the National Publicity Summit?

Join us in New York, April 25-28, and personally meet over 100 journalists/producers from major media. 

Previous attendees have been featured on Today Show, The View, Entrepreneur, Time, New York Times and many other major media.

Best,
Steve Harrison

Below is an article I thought you might enjoy. It's from one of our National Publicity Summit alumni who got on Fox News Channel's national morning show after meeting the producer at my event.

1. Relationships are the name of the media game.

When I made it my goal to get on national TV, I took the plunge and went to the most expensive conference I've ever attended: Steve Harrison's National Publicity Summit, where I got to personally meet producers and reporters from major media outlets like CNN, Fox News, The View, 48 Hours, O the Oprah magazine and Forbes. It's like speed dating with the country's top media. I got brief personal meetings with each arranged and agreed to beforehand. No cold calls. No voice mails.

It was during one of those meetings at the Summit I spoke with the producer for Fox & Friends. I also made a great contact at Time magazine, and a former Oprah producer.

I've kept in touch with all of them and most have helped me to one degree or another. In fact without those relationships, I probably never would have gotten on national TV.

2. You need to be your own publicist.

I don't care if you've hired the best publicist or PR firm in the world -- nobody is going to do a better job promoting you than you are simply because no one cares about what you're promoting as much as you do. Plus, even if you have a publicist -- and I'm using one now to save me some time -- being able to come up with good angles yourself is essential to getting the most out of them.

4. Milk your appearance for all it's worth.

I can now say the Fox News Channel refers to me as "The Ghostwriting Guru." That's publicity you simply can't buy at ANY price. It wasn't more than a few days after my appearance I started plastering all of my promotional materials with that phrase. Plus, as I mentioned earlier, the fact I was on Fox makes it much easier to land segments on other shows.

If you still need to apply to attend the National Publicity Summit, April 25-28 in New York, go here now: https://natpubsum2.wpengine.com/

You know what surprises people the most when they attend my National Publicity Summit?

It's how NICE and FRIENDLY the media are when they meet them in person.

After attendees experience my Summit, I ask what surprised them the most and they all seem to say essentially the same thing: "I was really nervous coming here but was pleasantly surprised at how friendly and open the media folks were when I met them. I can't believe they're just ordinary people like you and me."

If you've ever heard me interview the media during any of my teleseminars, you've heard firsthand how I seem to attract very friendly and helpful people.

I've found most journalists and producers are nice and friendly by nature. After all, the nature of their jobs requires them to have good people skills.

But there are also other reasons why they're especially nice at my National Publicity Summit.

Here are a few:

After working with more than 12,000 non-fiction authors, I can tell you that most make a big mistake.

They say to themselves, “Right now, I’m just going to focus on writing my book, I can’t even think about getting publicity. I’ll worry about that later.”

On the surface, it makes perfect sense, right?

But it’s one of the biggest mistakes you can make if you want to sell a lot of books.

I’ve found that 98% of authors think this way.

But it’s probably one of the reasons why 98% of all authors sell less than 500 books.

I’m convinced this “Wait-till-my-book-is-done” mistake ultimately causes you to miss out on being interviewed on national TV, getting featured in major magazines or having influential bloggers writing about you and your book.

Here are four specific reasons you really need to start your publicity engines long before your book comes out.

“I wish you had contacted me earlier” is a familiar refrain from journalists and producers. Unless you have a breaking news story, the media need advance notice from you.

Book reviewers want review copies well in advance of your publication date.

Major magazine writers and editors work 3-6 months ahead.

Even radio/TV producers who work with much shorter lead times are looking for guests they can use many months from now.

Let me ask you something. Suppose you were a producer of a radio talk show. You have people contacting you every day.

Who are you more likely to invite on your show ….the stranger you’ve known about for one day or the nice sweet guy who first introduced himself to you six months ago?

You can never start building relationships early enough with influential media.

That’s one of the major advantages of coming to my National Publicity Summit where you’ll be able to meet producers and journalists from many of today’s most influential media. It’s become a breakthrough way for authors and experts to land valuable publicity for themselves…..get all the info here.

One author came to my Summit while his book was just in the concept stage.

It wasn’t a coincidence that 18 months later he had landed a two-page feature. in the O the Oprah Magazine.

He had built the relationship early rather than late.

This IS a relationship game.

The question is….are you going to play it?

Or are you going to sit on the sidelines?

Only you can decide.

When a producer or journalist holds your book in their hands will they INSTANTLY see the story or segment they could do around you?

Will they see the hook they could use to get their audience interested or will they simply see a book by yet another author sharing yet another story and dispensing yet more advice?

The answer lies in making your book “media-genic.”

An often overlooked secret to making your book a media sensation is to get feedback from the media before it’s written and published.

John Jamison, a financial adviser who is a friend and client of mine was recently telling me about all the doors that were already opening up to him even though his book is practically hot off the press.

John says it’s because he has a KILLER title: Wealth Without Stocks or Mutual Funds.

But John says the title wouldn’t have even occurred to him had he not come to my National Publicity Summit and met a writer from Investor’s Business Daily.

That’s what happens when you start pitching at least some media BEFORE you write your book.

You’ll get invaluable feedback and suggestions which allow you to adjust your approach and thus, dramatically increase your odds of getting coverage.

But what do you do if you start getting interviews and you don’t have anything to sell because your book isn’t out?

Glad you asked.

Whether your book has yet to be published or has been out for two years, my advice is the same: offer some great free information so people will get on your email list.

That way, you can stay in touch with them and build a relationship with them.

Building your list, your following, and previous media appearances are all part of building your platform.

If you have them, you’re more likely to get your book published by a major publisher.

These are just some of the many advantages to starting NOW rather than later.